Developer Relations : How to Build and Grow a Successful Developer Program / by Caroline Lewko, James Parton.

Format:

Book

Author/Creator:

Lewko, Caroline, author.

Parton, James, author.

Language:

English

Subjects (All):

Business.

Management science.

Communication in organizations.

Personnel management.

Open source software.

Software engineering--Management.

Software engineering.

Business and Management.

Corporate Communication.

Human Resource Management.

Human Resource Development.

Open Source.

Software Management.

Local Subjects:

Business and Management.

Corporate Communication.

Human Resource Management.

Human Resource Development.

Open Source.

Software Management.

Physical Description:

1 online resource (304 pages) : illustrations

Edition:

1st ed. 2021.

Place of Publication:

Berkeley, CA : Apress : Imprint: Apress, 2021.

Summary:

Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders. It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. In Developer Relations, you’ll find the answers to the following questions: How do we convince stakeholders to support a program? How do we go about creating a program? How do we make developers aware of our offer? How do we stand out from the crowd? How do we get developers to use our products? How do we ensure developers are successful using our products? How do we measure success? How do we maintain the support of our stakeholders? After reading this book you’ll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved. .

Contents:

Part 1: Developing a Common Understanding

1. What is Developer Relations?

2. Where does Developer Relations Fit?- 3. The Origin of Developer Relations & The Rise of the Developer

4. The Value of the Developer Economy

Part 2: The Key Differentiators of Developer Relations

5. The Audience: Developers

6. Developers as Decision Makers

7. Developer First & Dev Plus

8.Business Models

9. Developer Products

Part 3: Alignment on Goals

10. Corporate Alignment

11. Program Goals

Part 4: Go to Market/Strategy Activation

12. Developer Segmentation

13. Developer Personas

14. Developer Messaging

15. The Developer Journey

16. Discover

17. Developer Experience

18. Evaluate

19. Learn

20. Build

21. Scale

22. Communities.-Part 5: Measure

23. Metrics

Part 6: Growing Your Program

24. Team

25. Program Maturity

26. What Comes Next?

Appendix.

ISBN:

9781484271643

1484271645

OCLC:

1268325063