Marketing plans : what to know and do to make a successful plan / Ian Linton.

Format:

Book

Author/Creator:

Linton, Ian, author.

Series:

Brilliant.

Brilliant

Language:

English

Subjects (All):

Marketing--Management.

Marketing.

Sales promotion.

Customer relations.

Genre:

Libros electrónicos.

Physical Description:

1 online resource (xii, 255 p.)

Edition:

First edition.

Place of Publication:

Harlow, England : Prentice Hall, [2011]

Language Note:

English

Summary:

'Brilliant Marketing Plans' provides a practical toolkit to help marketing practitioners and non-specialists develop effective marketing plans that work. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task.

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough equipping you with plans that really work.

Contents:

Introduction : what makes a brilliant marketing plan?

Speed up product development

Launch a new product

Add value with service

Educate the market

Reposition a company

Take your business online

Make the most of social media

Improve sales force performance

Reduce the sales cycle

Develop key account business

Manage customer partnerships effectively

Improve distributor performance

Control competitors

Enhance the customer experience

Strengthen customer relationships

Conclusion : keep tuned to the market.

Notes:

Includes index.

Description based on print version record.

ISBN:

1-283-33409-7

9786613334091

0-273-75630-3

OCLC:

1015884773