Professional search engine optimization with PHP [electronic resource] : a developer's guide to SEO / Jaimie Sirovich, Cristian Darie.

Format:

Book

Author/Creator:

Sirovich, Jaimie, 1981-

Contributor:

Darie, Cristian.

Series:

Wrox professional guides.

Wrox professional guides

Language:

English

Subjects (All):

PHP (Computer program language).

Web search engines.

Web sites--Design.

Web sites.

Physical Description:

1 online resource (386 p.)

Place of Publication:

Indianapolis, IN : Wiley Pub., c2007.

Language Note:

English

Summary:

Maybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers creat

Contents:

Search Engine Optimization with PHP; About the Authors; Credits; Acknowledgments; Contents; Introduction; Who Should Read This Book; What Will You Learn from this Book?; Contacting the Authors; Conventions; Source Code; Errata; p2p.wrox.com; Chapter 1: You: Programmer and Search Engine Marketer; Who Are You?; What Do You Need to Learn?; Preparing Your Playground; Summary; Chapter 2: A Primer in Basic SEO; Introduction to SEO; Search Engine Ranking Factors; Potential Search Engine Penalties; Resources and Tools; Summary; Chapter 3: Provocative SE-Friendly URLs; Why Do URLs Matter?

Static URLs and Dynamic URLsURLs of the Real World; URL Rewriting; Problems Rewriting Doesn't Solve; A Last Word of Caution; Summary; Chapter 4: Content Relocation and HTTP Status Codes; HTTP Status Codes; Redirection Using 301 and 302; Removing Deleted Pages Using 404; Avoiding Indexing Error Pages Using 500; Redirecting with PHP and mod_ rewrite; Other Types of Redirects; Summary; Chapter 5: Duplicate Content; Causes and Effects of Duplicate Content; Excluding Duplicate Content; Solutions for Commonly Duplicated Pages; Summary; Chapter 6: SE-Friendly HTML and JavaScript

Overall ArchitectureSearch Engine- Friendly JavaScript; Search Engine- Friendly HTML; Using a Custom Markup Language to Generate SE-Friendly HTML; Flash and AJAX; Summary; Chapter 7: Web Feeds and Social Bookmarking; Web Feeds; Creating RSS Feeds; Syndicating RSS and Atom Feeds; Other Sources of Syndicated Content; Social Bookmarking; Summary; Chapter 8: Black Hat SEO; What's with All the Hats?; Bending the Rules; Technical Analysis of Black-Hat Techniques; Summary; Chapter 9: Sitemaps; Traditional Sitemaps; Search Engine Sitemaps; Generating Sitemaps Programmatically

Informing Google about UpdatesThe Sitemaps. org Standard Protocol; Summary; Chapter 10: Link Bait; Hooking Links; Traditional Examples of Link Bait; Interactive Link Bait: Put on Your Programming Hardhat!; Case Study: For tune Cookies; Summary; Chapter 11: Cloaking, Geo-Targeting, and IP Delivery; Cloaking, Geo-Targeting, and IP Delivery; Implementing Cloaking; Cloaking Case Studies; Implementing Geo-Targeting; Summary; Chapter 12: Foreign Language SEO; Foreign Language Optimization Tips; Foreign Language Spamming; Summary; Chapter 13: Coping with Technical Issues

Unreliable Web Hosting or DNSChanging Hosting Providers; Cross-Linking; SEO-Aware Split Testing; Detecting Broken Links; Summary; Chapter 14: Case Study: Building an E-Commerce Store; Establishing the Requirements; Implementing the Product Catalog; Summary; Chapter 15: Site Clinic: So You Have a Web Site?; 1. Creating Sitemaps; 2. Creating News Feeds; 3. Fixing Duplication in Titles and Meta Tags; 4. Getting Listed in Reputable Directories; 5. Soliciting and Exchanging Relevant Links; 6. Buying Links; 7. Creating Link Bait; 8. Adding Social Bookmarking Functionality

9. Starting a Blog and/or Forum

Notes:

"Programmer to programmer"--Cover.

Includes index.

ISBN:

1-280-85561-4

9786610855612

0-470-16890-0

OCLC:

182738908