Implementing SAP CRM : the guide for business and technology managers / Vivek Kale.

Format:

Book

Author/Creator:

Kale, Vivek, author.

Series:

Auerbach Book

Language:

English

Subjects (All):

SAP CRM.

Customer relations--Management--Computer programs.

Customer relations.

Customer relations--Data processing.

Management information systems.

Physical Description:

1 online resource (506 p.)

Edition:

1st ed.

Other Title:

Implementing SAP CRM

Place of Publication:

Boca Raton, FL : CRC Press, [2015]

Language Note:

English

Summary:

In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap.Implementing SAP® CRM will help technologists and managers come

Contents:

Front Cover; Contents; Preface; Author; Chapter 1: The Relationship-Based Enterprise; Chapter 2: Customer Relationship Management (CRM) System; Chapter 3: CRM Evaluation; Chapter 4: CRM Selection; Chapter 5: SAP CRM Solution; Chapter 6: SAP CRM Implementation Project Cycle; Chapter 7: SAP CRM and Enterprise Business Process Re-Engineering; Chapter 8: SAP CRM Enterprise Applications; Chapter 9: SAP E-Business Applications; Chapter 10: SAP CRM Application Environment; Chapter 11: SAP Tools and Programming; Chapter 12: Initiating the SAP Project; Chapter 13: SAP ASAP Methodology

Chapter 14: Supporting and Enhancing SAP CRMChapter 15: Valuing the Relationship-Based Enterprise; Chapter 16: Beyond the Relationship-Based Enterprise; Appendix A: Selecting SAP CRM Implementation Partners; Appendix B: CRM Industry Analysts; References; Back Cover

Notes:

An Auerbach book.

Includes bibliographical references.

Description based on print version record.

ISBN:

0-429-15840-8

1-4822-3143-3

9780429158407

OCLC:

895661616