Generation impact : how next gen donors are revolutionizing giving / Sharna Goldseker, Michael Moody.

Format:

Book

Author/Creator:

Goldseker, Sharna, 1974- author.

Moody, Michael Patrick, 1967- author.

Language:

English

Subjects (All):

Philanthropists--United States--Case studies.

Philanthropists.

Physical Description:

1 online resource (515 pages)

Edition:

Updated and expanded edition.

Place of Publication:

Hoboken, New Jersey : Wiley, 2021.

Summary:

"When Generation Impact was first published in October of 2017, we said we wanted to "pull back the curtain" to reveal the aspirations and inclinations of the next generation of major donors - a group with unprecedented resources and ardent ambitions that we predicted would become the most significant philanthropists ever. While many had written and talked about these donors, and most believed they needed to understand them better, few had talked with them. Our research was the first of its kind to listen to next gen donors and report in their own words why and how they want to give, as well as where they plan to take philanthropy in the future"-- Provided by publisher.

Contents:

Intro

TABLE OF CONTENTS

PREFACE TO THE UPDATED AND EXPANDED EDITION

What Does Generation Impact Mean by Impact?

What Are the Differences Between Inheritors and Earners?

Do These Donors Realize How Difficult They Can Be for Nonprofits? Are They Really Worth the Effort?

What Has Changed in the Last Few Years?

Notes

ACKNOWLEDGEMENTS

CHAPTER 1: Introduction: The Most Significant Philanthropists Ever

Big Donors, Big Impact

The New Golden Age of Giving

The Coming Impact Revolution

Who Are These Gen Xers and Millennials?

In Their Own Words

Using This Book

PART ONE: The Impact Revolution

CHAPTER 2: Show Me the Impact

Impact Obsession

Moving the Needle

The Power of Seeing

What Does This Mean?

CHAPTER 3: Changing Strategies for a New Golden Age

Passionate about Strategy

Same Issues, Bigger Impact

Strategies for Success

Give Local-But Differently

CHAPTER 4: Why Not Innovate?

Excited about Innovation, Okay with Blurriness

The New Tool Belt

Using Every Tool for Impact

Aspirational Innovators

Being Unreasonable to Do Something Extraordinary

Taking Risks and Failing Forward

PART TWO: Going All In

CHAPTER 5: The "Do Something" Generation

Get Out There and Do It

Looking for a Real Relationship

With Great Power Comes Great Responsibility

Engaged Donors Are Bigger, Better Donors

CHAPTER 6: More Than an ATM

Valuing Me for Me

More Than a Party Planner

The Value of Talent

CHAPTER 7: Inspirational Peer Pressure

Transformation Not Transaction

Filling the Learning Gap

A Little Inspiration

Peer Giving Is Strategic Giving

Notes.

PART THREE: Respectful Revolutionaries

CHAPTER 8: Living Values Seamlessly

Values, Not Valuables

Origins, Where the Values Come From

A Delicate Balance

Living Seamlessly and Managing Up

CHAPTER 9: On the Shoulders of Giants

The Importance of the Family Narrative

Learning Your Past to Shape Your Future

Taking Stewardship to the Next Level

Balance Takes Many Forms

CHAPTER 10: Fielding a Multigenerational Team

A New Multigenerational Landscape

Know-How and Know-Who

Building Peerage, Not Adding a Kids' Table

Respecting Generational Personalities

CHAPTER 11: Next Gen Philanthropic Identity

The Importance of Becoming

The Difficulty of the Launch

Breaking Norms: Next Gen Are Now Gen

CHAPTER 12: CHAPTER 12Conclusion: Making the Most of the Golden Age of GivingConclusion: Making the Most of the Golden Age of Giving

The Coming Revolution

Will the Golden Age Really Be Golden?

Seek Transformation Not Transaction

Use Your Power for Good

The Next Gen Are the Now Gen

BEST PRACTICES FOR ENGAGING GENERATION IMPACT

Ready for the New Normal? Engaging the Most Significant Philanthropists Ever

How to Use These Guides

APPENDIX A: Best Practices for Nonprofits and Fundraisers

Introduction

BEST PRACTICE #1: Don't wait. Start engaging next gen donors today so you have the chance for long-term partnerships.

BEST PRACTICE #2: Build relationships with the individual. Avoid the common perception that any next gen donor is just an ATM or the "child of so-and-so."

BEST PRACTICE #3: Engage next gen donors around their values first. And proactively help your older donors talk values and legacy with their next gen family members.

BEST PRACTICE #4: Find creative and meaningful ways to show next gen donors the impact of your work.

BEST PRACTICE #5: If you are a large organization, find ways to make yourself seem smaller.

BEST PRACTICE #6: Be more transparent and candid-even if that takes you out of your comfort zone.

BEST PRACTICE #7: Be open to the new, even the risky, and work sincerely with next gen donors with new ideas.

BEST PRACTICE #8: Provide next gen donors with meaningful opportunities for learning and engagement, especially hands-on experiences and peer learning.

BEST PRACTICE #9: Help next gen donors go "all in" for your cause, giving all their assets, including time, talent, and ties.

BEST PRACTICE #10: Build and embrace a truly multigenerational team on your board, taking advantage of having both rookies and veterans.

Next Steps

APPENDIX B: Best Practices for Families

BEST PRACTICE #1: Start early. Give your next gen opportunities to give, and to observe the family's giving, from a young age.

BEST PRACTICE #2: Move your next gen from the "kids' table" sooner, not later. Embrace the multigenerational family team.

BEST PRACTICE #3: Show your next gen the impact of the family's giving.

BEST PRACTICE #4: Talk about your values and ask your next gen about theirs. You will find shared ones.

BEST PRACTICE #5: Help next gen donors find their place in the family's legacy of giving.

BEST PRACTICE #6: Listen to your next gen's ideas, especially about strategy and innovation.

BEST PRACTICE #7: Help your next gen give their time and talent to a cause or organization. When possible, give yours alongside them.

BEST PRACTICE #8: Help next gen donors leverage their ties as well.

APPENDIX C: Best Practices for Advisors

Introduction.

BEST PRACTICE #1: Proactively learn who your next generation of your clients are, and what they want.

BEST PRACTICE #2: Don't wait! Start building real relationships with the next generation now.

BEST PRACTICE #3: Ask next gen donors about their values and help them find alignment.

BEST PRACTICE #4: Help next gen donors find their place in their family's story and legacy.

BEST PRACTICE #5: Be a source of learning.

BEST PRACTICE #6: Be a connector. Help next gen donors learn and give with their peers.

BEST PRACTICES #7: Give next gen donors opportunities for impact investing.

APPENDIX D: Discussion Guide

How to Use This Guide

PART One: The Impact Revolution

PART Two: Going All In

PART Three: Respectful Revolutionaries

CHAPTER 12: Conclusion: Making the Most of the Golden Age of Giving

APPENDIX E: Methods and Data

Data Collection and Analysis

Characteristics of the Sample

Current Limitations and Future Research

ABOUT THE AUTHORS

INDEX

END USER LICENSE AGREEMENT.

Notes:

Description based on print version record.

Includes index.

ISBN:

9781119746485

1119746485

9781119746461

1119746469

OCLC:

1202480747