1 option
Data driven : harnessing data and AI to reinvent customer engagement / Tom Chavez, Chris O'Hara, Vivek Vaidya.
- Format:
- Book
- Author/Creator:
- Chavez, Tom, author.
- O'Hara, Chris, author.
- Vaidya, Vivek, author.
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Computer security.
- Artificial intelligence.
- Physical Description:
- 1 online resource (xx, 230 pages)
- Edition:
- 1st ed.
- Place of Publication:
- New York : McGraw-Hill Education, [2019]
- Summary:
- Axiom Business Book Award Silver Medalist in Business Technology The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforceâthe #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway.
- Contents:
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Preface: Origins
- Introduction: The Magic Coffee Maker
- Chapter 1: The Emergence of People Data
- Chapter 2: Three Core Principles for Building a Winning Data Strategy
- Chapter 3: Data In, Data Out
- Chapter 4: The Five Sources of Data-Driven Power
- Chapter 5: Making It Real for Your Organization
- Chapter 6: The New Basis of Competition: Know, Personalize, and Engage
- Chapter 7: Seven Forecasts to Light Up Your Future Sensors
- Acknowledgments
- Notes
- Index.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-260-44154-7
- 1-260-44153-9
- OCLC:
- 1164503645
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.