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The zombie business cure : how to refocus your companys identity for more authentic communication / Julie C. Lellis and Melissa Eggleston.

EBSCOhost Academic eBook Collection (North America) Available online

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EBSCOhost Ebook Business Collection Available online

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O'Reilly Online Learning: Academic/Public Library Edition Available online

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Format:
Book
Author/Creator:
Lellis, Julie C., author.
Eggleston, Melissa, author.
Language:
English
Subjects (All):
Business communication.
Physical Description:
1 online resource (181 pages) : illustrations
Place of Publication:
Wayne, New Jersey : Career Press, 2017.
Summary:
Does your business feel dead in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. The best organizations are simply more like humans and less like zombies. Humans realize the importance of having a strong sense of self, maintaining a consistent message, and communicating effectively to build relationships.
Notes:
Includes index.
Description based on online resource; title from PDF title page (ebrary, viewed March 9, 2017).
ISBN:
1-63265-923-9

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