The widest net : unlock untapped markets and discover new customers right in front of you / Pamela Slim.

Format:

Book

Author/Creator:

Slim, Pamela, author.

Language:

English

Subjects (All):

Relationship marketing.

Customer relations.

Physical Description:

1 online resource (176 pages)

Place of Publication:

New York, NY : McGraw-Hill Education, [2021]

Summary:

Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile-aiming all their sales and marketing efforts towards this single type of person-and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net , she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you'll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. Attract the interest and attention of new leads by learning more about them authentically. Develop products and services suited to these customers. Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with new customers. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.

Contents:

Step One: Find the Mission at Your Root

Step Two: Identify Your Values

Step Three: Describe the Customer of Your Dreams

Step Four: The Offer They Can't Refuse

Step Five: The Watering Holes Where They Gather

Step Six: The Seeds You Plant

Step Seven: The Beacon You Light

Step Eight: The Sales You Make

Step Nine: The Partnerships You Form

Step Ten: The Ecosystem You Protect.

Notes:

Description based on print version record.

ISBN:

9781264266807

1264266804

OCLC:

1276857633