Augmented Reality Marketing/ with Cathy Hackl.

Format:

Video

Author/Creator:

Hackl, Cathy, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA: linkedin.com, 2021.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn about augmented reality (AR), a high-impact immersive technology, and how to form an AR marketing strategy.

Augmented reality (AR) can be an important tool in a marketer's toolbox. As consumer expectations shift rapidly, this immersive technology is becoming a "must-have," instead of a "nice-to-have." However, many marketers remain unsure of how to start using it, as well as how to design and launch an AR marketing strategy. In this short introductory course, AR expert Cathy Hackl outlines the foundational knowledge that you need to incorporate this immersive technology into your marketing strategy. Cathy steps you through using AR as a marketing tool, identifying how to add it to your mix, defining your brand's identity with AR, and building a campaign that's ready-to-implement. Plus, she shows you how to measure the effectiveness of your campaign.

Participant:

Presenter: Cathy Hackl

Notes:

10/25/2021

Access Restriction:

Restricted for use by site license.