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The codes of gender : identity + performance in pop culture / produced by the Media Education Foundation ; written & directed by Sut Jhally.
Van Pelt - Video Collection (ask at Circulation Desk) DVD 034 219
Available
- Format:
- Video
- Language:
- English
- Subjects (All):
- Goffman, Erving, 1922-1982. Gender advertisements.
- Goffman, Erving.
- Sex role in mass media.
- Gender identity in mass media.
- Sex role in advertising.
- Human body in popular culture.
- Femininity in popular culture.
- Masculinity in popular culture.
- Genre:
- DVD-Video discs.
- Documentary films.
- Feature films.
- Nonfiction films.
- Video recordings for the hearing impaired.
- Video recordings for hard of hearing people.
- Physical Description:
- 1 videodisc (74 min.) : sound, color ; 4 3/4 in.
- polychrome
- Other Title:
- Identity + performance in pop culture
- Identity and performance in pop culture
- Place of Publication:
- Northampton, MA : Media Education Foundation, [2009]
- Language Note:
- In English; closed-captioned for the hearing impaired.
- System Details:
- DVD, NTSC, Region 1.
- digital
- optical
- NTSC
- video file
- DVD video
- region 1
- Summary:
- "Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations"--Container.
- Contents:
- Sex & gender
- The feminine touch
- The ritualization of subordination
- Licensed withdrawal
- Infantalization
- Codes of masculinity
- Trapped in the code
- History, power & gender display.
- Participant:
- Featuring Sut Jhally.
- Credits:
- Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz; original music, Kevin MacLeod.
- Notes:
- "This program contains violence, nudity, and sexual themes"--Container.
- DVD includes both full length (74 min.) and abridged (46 min.) versions.
- Includes public performance rights.
- Other Format:
- DVD version: Codes of gender.
- ISBN:
- 1932869395
- 9781932869392
- OCLC:
- 970987432
- Publisher Number:
- 897952001267
- Online:
- Connect to related materials online (Study guide).
- Connect to International Movie Database for more information
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