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Innovations in magazine publishing / edited by Simon Das, David Stam, and Andrew Blake.

Taylor & Francis eBooks Complete Available online

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Format:
Book
Contributor:
Das, Simon, editor.
Stam, David, 1953- editor.
Blake, Andrew, 1955- editor.
Taylor & Francis eBooks.
Language:
English
Subjects (All):
Periodicals--Publishing--Great Britain--History--21st century.
Periodicals.
Periodicals--Publishing--Great Britain--Management.
Periodicals--Publishing--Economic aspects.
Periodicals--Publishing.
Management.
History.
Great Britain.
Physical Description:
1 online resource
Place of Publication:
London ; New York : Routledge, 2021.
System Details:
text file
Contents:
Magazine publishing innovation: The drivers and implications of technology / Simon Das
A short history of British consumer magazine publishing / Christine Stam
UK magazine publishing: innovation as necessity / David Stam
Managing innovation: the 3 Ps of creativity and commercialisation / Simon Das
The advertising revolution: past, present and future / Helen Powell
Magazine publishing in a global world / Andrew Blake
Diversity in magazines: time to turn over a new leaf? / Andrew Blake and Simon Das
Independent thinking / David Stam.
Notes:
Includes bibliographical references and index.
Electronic reproduction. London Available via World Wide Web.
Description based on print version record.
ISBN:
9781000367706
1000367703
Publisher Number:
40030809037
Access Restriction:
Restricted for use by site license.

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