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Profit margins : the American silent cinema and the marginalization of advertising / Jeremy Groskopf.
- Format:
- Book
- Author/Creator:
- Groskopf, Jeremy, author.
- Language:
- English
- Subjects (All):
- Motion pictures in advertising--United States--History.
- Motion pictures in advertising.
- Silent films--United States--History.
- Silent films.
- Advertising--United States--History.
- Advertising.
- Market segmentation.
- History.
- United States.
- Social classes--United States--History.
- Social classes.
- Market segmentation--United States--History.
- Physical Description:
- 1 online resource (x, 333 pages) : illustrations
- Place of Publication:
- Bloomington, Indiana : Indiana University Press, [2021]
- System Details:
- text file
- Contents:
- Introduction: Advertising Looks at Cinema
- The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break
- Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission
- Watch This Space: Peripheral Advertising Through Technologies
- The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema
- Conclusion: Intemperate Proclamations.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on October 21, 2021).
- Other Format:
- Print version: Groskopf, Jeremy. Profit margins
- ISBN:
- 0253059364
- 9780253059376
- 0253059372
- 9780253059369
- Publisher Number:
- 40030786068
- Access Restriction:
- Restricted for use by site license.
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