Sport sponsorship insights / Norm O'Reilly, Gashaw Abeza and Mark Harrison.

Format:

• Book

Author/Creator:

• O'Reilly, Norm, 1973- author.
• Abeza, Gashaw, author.
• Harrison, Mark (T1 Agency founder), author.

Contributor:

• Taylor & Francis eBooks.

Series:

• Sport business insights

Language:

English

Subjects (All):

• Sports sponsorship.

Physical Description:

• 1 online resource (x, 136 pages).
• polychrome

Place of Publication:

Abingdon, Oxon ; New York, NY : Routledge, 2022.

System Details:

text file

Biography/History:

Norm O'Reilly is Dean of the Graduate School of Business at the University of Maine. Recognized as a leading scholar in the business of sports, he is widely published and is highly engaged in the sponsorship industry globally as Partner Consultant with the T1 Agency. He is the lead researcher on the Canadian Sponsorship Landscape Study, now in its fifteenth edition. Dr. O'Reilly is a Fellow of the North American Society for Sport Management and was awarded the Career Achievement Award by the American Marketing Association's Sport Marketing Special Interest Group. Gashaw Abeza is Professor in the Department of Kinesiology at Towson University, USA and currently provides consultancy services to a range of sport organizations around the world. He also serves on the editorial boards of eight different academic journals: International Journal of Sport Communication; Sport, Business, and Management; Journal of Relationship Marketing; International Journal of eSports Research; Journal of Global Sport Management, Sport Marketing Quarterly; International Journal of Sports Marketing and Sponsorship; and the newly launched Sport Management Digest. Mark Harrison is Founder of the T1 Agency in Toronto, Canada, and a leading figure in the sponsorship and marketing industries. He also created the global sponsorship conference, SponsorshipX. Mark also inspired and launched several new initiatives in 2020, collectively referred to as The MH3 Group, a group of ventures spanning from advertising and sponsorship marketing to integrated communications and education.

Notes:

• "Routledge focus"
• Includes bibliographical references and index.
• Electronic reproduction. London Available via World Wide Web.
• Description based on online resource; title from digital title page (viewed on October 14, 2021).

Other Format:

Print version:

ISBN:

• 9781000477634
• 1000477630
• 9781003154631
• 1003154638
• 9781000477719
• 1000477711

Publisher Number:

40030797730

Access Restriction:

Restricted for use by site license.