1 option
Imagining Gender, Nation and Consumerism in Magazines of the 1920s.
- Format:
- Book
- Author/Creator:
- Alexander, Rachael.
- Language:
- English
- Subjects (All):
- Ladies' home journal.
- Canadian home journal.
- Sex role in mass media--History--20th century.
- Sex role in mass media.
- American periodicals--History--20th century.
- American periodicals.
- History.
- Canadian periodicals--History--20th century.
- Canadian periodicals.
- Women's periodicals--History--20th century.
- Women's periodicals.
- Consumption (Economics)--United States--History--20th century.
- Consumption (Economics).
- Consumption (Economics)--Canada--History--20th century.
- Canada.
- United States.
- Physical Description:
- 1 online resource (260 pages)
- polychrome
- Place of Publication:
- London : Anthem Press, 2022.
- System Details:
- text file
- Contents:
- Cover
- Front Matter
- Half-title
- Title page
- Copyright information
- Dedication
- Contents
- List of Illustrations
- Figures
- Tables
- Acknowledgments
- Chapters Int-con
- Introduction
- 1 Two Home Journals: A Comparative Approach
- Women's Mass-Market Magazines of the 1920s
- Popular Culture or Mass Culture?
- Periodical Studies
- Consumer Culture Theory
- Literary Ways of Reading: Close, Surface, Distant
- An Interdisciplinary Methodology
- 2 The Art of Femininity: Aspiration and Self-Improvement
- The Flapper in Mass-Market Magazines
- The Middlebrow
- The Help and Harm of Magazines
- Experience: Character and the Domestic Self
- Reading Fiction
- Reading Advertisements
- Appearance: Beauty, Fashion and the Visual Self
- Frugal Fashion
- 'Natural' Beauty
- Conclusions
- 3 The Home and Domesticity: Readers, Consumers, Citizens
- Nineteenth-Century Domesticity
- Separate Spheres
- The Dual Meaning of 'Domestic'
- An Ideal Opportunity: The Christmas Issues of 1920
- Beyond the Issue: Content Analysis and Contents Pages
- 4 Fashionable, Beautiful, Moral: Idealised Images of Femininity
- The Face of the Magazine: Cover Images
- Fashion
- Fashion in the United States
- Fashion in Canada
- Make-up
- Conclusion
- End Matter
- Appendix: Content Analysis of Advertising from the Ladies' Home Journal and Canadian Home Journal
- Notes
- 4 Fashionable, Beautiful, Moral: Idealised Images of Femininity
- References
- Index
- Notes:
- Electronic reproduction. New York Available via World Wide Web.
- Other Format:
- Print version: Alexander, Rachael Imagining Gender, Nation and Consumerism in Magazines of the 1920s
- ISBN:
- 9781785273483
- 1785273485
- Publisher Number:
- 40030786154
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.