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The human element : overcoming the resistance that awaits new ideas / Loran Nordgren and David Schonthal.
- Format:
- Book
- Author/Creator:
- Nordgren, Loran F., author.
- Schonthal, David (David Alan), author.
- Language:
- English
- Subjects (All):
- Persuasion (Psychology).
- Influence (Psychology).
- Disruptive technologies.
- Physical Description:
- 1 online resource (xii, 236 pages)
- Place of Publication:
- Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
- System Details:
- text file
- Contents:
- The law of attraction: the battle between friction and fuel
- Thinking in fuel: the reasons a fuel-based mindset rules the world
- Inertia: why we stick with what we know
- Overcoming inertia: how to transform a novel idea into a familiar friend
- Effort: why we follow the path of least resistance
- Overcoming effort: how to build aerodynamic ideas
- Emotion why the best ideas produce the most anxiety
- Overcoming emotion: how to quiet the fears that impede progress
- Reactance: why we feel the impulse to resist change
- Overcoming reactance: how to help your audience persuade themselves
- Three case studies.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on October 08, 2021).
- Other Format:
- Print version: Nordgren, Loran F. Human element
- ISBN:
- 9781119765059
- 1119765056
- 1119765064
- 9781119765066
- Publisher Number:
- 40030760943
- Access Restriction:
- Restricted for use by site license.
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