Portfolio presentation for fashion designers / Linda Tain.

Format:

Book

Author/Creator:

Tain, Linda, author.

Language:

English

Subjects (All):

Fashion drawing.

Art portfolios.

Fashion design--Marketing.

Fashion design.

Employment portfolios.

Fashion--Vocational guidance.

Fashion.

Marketing.

Physical Description:

xvi, 281 pages : illustrations ; 29 cm

Edition:

Fourth edition.

Place of Publication:

New York, NY : Fairchild Books, an imprint of Bloomsbury Publishing Inc, [2018]

Summary:

'Portfolio Presentation for Fashion Designers' provides designs, skill sets, and creativity, to get you that job. In new images throughout, the book shows examples of croquis books, spec and flat drawings, and visual research presentations from both fashion professionals and students. From concept through finished product, the book is an indispensable tool to help you prepare your career for the next chapter.

Contents:

The portfolio: a statement of style : Material selection and technique ; Portfolio cases ; Digital portfolios ; Helpful hints for choosing portfolios

The design sketch: a history of style : 1900: Turn of the century ; 1916: Pre-World War I ; 1920s: The flapper ; 1930s: The Great Depression ; 1940s: World War II ; 1950s: Fitted silhouettes ; 1960s: Fashion revolution ; 1970s: Length options ; 1980s: Power dressing ; 1990s: Retro revisited ; 2000 and Beyond: Individuality and eclecticism

Defining the customer : Focusing your portfolio ; Trunk shows ; Geographical factors ; Learning from retail ; Design markets and price points from high to low ; Customer profiles ; Exercise : Creating customer profiles and images ; Helpful hints for defining the customer

Organization and contents : The entry-level portfolio ; The exit portfolio ; The digital portfolio ; What to Include ; Focus and continuity ; Highlighting special skills ; Size ; Variety ; Flow ; Contents ; Interview : Jenna Polito, sportswear designer, Ann Taylor ; Portfolio supplements ; Exercise : Leave-behind pieces ; Portfolio Evaluation ; Helpful hints for presentation concepts

The design journal: exploration and process : Selecting and using your design journal ; Technique and presentation ; Journals and personal process ; Helpful hints for design journals

Presentation concepts : Getting started ; Page design specifics ; Interview : Cristina Ottaviano, designer, Cristina Ottaviano Collection New York ; Helpful hints for presentation concepts

Flats and specs : Flat sketching techniques ; Creating flats ; Presentation or illustrative flats ; Production flats ; Helpful hints for illustrating flats ; Measuring specifications

Presentations and beyond : Types of boards ; Planning the presentation ; How do designers and their companies present/promote their brand?

Menswear presentations : The menswear portfolio ; Helpful hints for menswear presentation ; Interview : Andy Liu, menswear designer

Children's wear presentations : Defining age and gender ; Trends and inspiration ; Specialty areas ; The children's wear portfolio ; Helpful hints for children's wear presentations ; Interview : Dianne Kim, associate designer, J. Crew Crewcuts

Fashion accessories presentations : Category specifics ; Exercise : Designing accessories to coordinate with apparel ; Helpful hints for accessory presentations ; Interview : Amrita Casey-Chetty, project manager, design and product development, women's collection, Louis Vuitton

Résumé and cover letter : Résumé preparation ; Résumé styles ; Finessing your résumé ; Helpful hints for résumés ; Resume strategies ; The cover letter

Internship or first job: building your career : Getting started ; Internship or first job: preparing for the interview ; The interview ; Helpful hints for grooming ; After the interview ; Helpful hints for negotiating ; Freelance designing ; Making it work ; Interview : Randy Fenoli, celebrity/designer

Transition: student to professional designer : Interview : Dan Yongeun Lee, intern, Calvin Klein ; Interview : Vanessa Lee, intern, The Row ; Interview : Bhaavya Bhatnagar, designer, Bhaavya Bhatnagar Couture Collection ; Interview : Claudio Cina, designer, Claudio Cina Collection NYC ; Interview : Jessica DeVries, associate designer, Moret Group ; Interview : Katherine Chen, designer, Ralph Lauren, NYC Denim & Supply

Glossary: frequently used apparel industry terms

Appendix A. Fashion resources: trend, style and color

Appendix B. Art supplies: paper, printing, swatching sources.

Notes:

Includes bibliographical references and index.

ISBN:

9781501322983

1501322982

9781501322976

1501322974

OCLC:

983799213