Startup Stories: Selling $100K of T-Shirts with No Inventory/ with Chris Guillebeau.

Format:

Video

Author/Creator:

Guillebeau, Chris, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA: linkedin.com, 2021.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn how an app designer earned more than $100,000 selling t-shirts through a print-on-demand service.

There's more than one way to make a lot of money designing and selling t-shirts. In this audio-only course, author and entrepreneur Chris Guillebeau shares the story of Benny Hsu, an app designer who split-tested his way to selling t-shirts using online advertising. Rather than screen-printing or holding an inventory, Benny uses the print-on-demand service Teespring to deliver shirts only when people buy a design. When starting out, Benny wondered where he would get customers, as he didn't have an email list or an extensive social media following. Through constant split-testing and optimization, he identified ads that worked well and cut ads that didn't. By the end of Benny's year-long experiment, Teespring had paid him $152,996.34. Even with ad costs subtracted, he earned more than $100,000 in profit. After sharing Benny's story, Chris offers useful resources and links related to this entrepreneurial case study. Note: This course was created by Chris Guillebeau. We are pleased to host this training in our library.

Participant:

Presenter: Chris Guillebeau

Notes:

8/02/2021

Access Restriction:

Restricted for use by site license.