Customer Experience Leadership/ with Brad Cleveland.

Format:

Video

Author/Creator:

Cleveland, Brad, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA: linkedin.com, 2021.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn about customer experience from the leadership level. Explore ways to engage your employees, listen to your customers, build a culture of customer advocacy, and more.

A profound shift is underway from functional-driven products, services, and support to a more comprehensive customer experience strategy. Customer experience (CX) is a holistic approach to the customer lifecycle, from before the sale, to the experience the customer has with your products or services, to their experience when needing support, to loyalty and lifetime value. In this course, globally-known customer strategy and management expert Brad Cleveland shows you how to establish, maintain, and continue to improve upon customer experience. Brad covers how to communicate your vision and goals and how to engage your employees in building CX success. He explains how to boost the strategic value of listening, telling your customer's story, and building a culture of customer advocacy. Brad concludes with ways you can build on the momentum to rally support for investments and chart your direction.

Participant:

Presenter: Brad Cleveland

Notes:

9/07/2021

Access Restriction:

Restricted for use by site license.