Marketing Attribution and Mix Modeling/ with Michael Taylor.

Format:

Video

Author/Creator:

Taylor, Michael, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA: linkedin.com, 2021.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn the techniques to accurately measure the impact of your marketing and advertising efforts.

Marketing attribution is a critical but complex topic, and it's only getting harder to decode what's driving your marketing performance and decide where you invest your limited marketing budget. Getting it right can give you a significant competitive advantage, but if you make the wrong decisions, you can't buy your way to success. In this course, Michael Taylor shares a practical approach to the complex analysis technique of marketing mix modeling to help marketers accurately measure the impact of their marketing and advertising efforts. Michael covers key aspects like multi-touch attribution models, marketing mix modeling, and incremental and A/B testing. To demonstrate the intricacies of mix modeling, he shares a practical exercise file so that you'll be equipped to make the right marketing investments that drive sales and profit.

Participant:

Presenter: Michael Taylor

Notes:

10/11/2021

Access Restriction:

Restricted for use by site license.