Integrated Marketing Communication Strategies/ with Dina Shapiro.

Format:

Video

Author/Creator:

Shapiro, Dina, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA: linkedin.com, 2021.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn to use an integrated marketing communication strategy to create a seamless experience across touch points to differentiate from competition and attract and retain customers.

Disconnected marketing communications confuse customers and make it hard to know what a brand stands for and why you should buy it. On the other hand, an integrated marketing communication strategy ensures consistent, relevant messages across touch points to differentiate from competition and attract and retain customers. In this course, instructor Dina Shapiro covers how to identify and overcome barriers to integration; how to conduct a SWOT analysis to differentiate from competitors; how to use brand storytelling to integrate your marketing strategy; and how you can leverage customer insights to integrate across paid-owned-earned touch points, and measure and optimize. Join Dina as she shares examples and the tools you need to write an integrated marketing communication strategy that will help you engage customers, build your brand, and improve internal team collaboration.

Participant:

Presenter: Dina Shapiro

Notes:

9/15/2021

Access Restriction:

Restricted for use by site license.