Business in Asian emerging markets : a focus on inclusive growth / guest editors, Irwan Trinugroho and Arifin Angriawan.

Format:

Book

Author/Creator:

Kumar, Vikas

Contributor:

Trinugroho, Irwan, editor.

Angriawan, Arifin, editor.

Language:

English

Subjects (All):

Marketing.

Physical Description:

1 online resource (141 pages)

Place of Publication:

London, England : Emerald Publishing, 2019.

Summary:

Over recent years, emerging markets, particularly in Asia, have been the global economic growth leader and are expected to play a more important role in the future (Sharma, Dixit and Karna, 2016). Such amazing growth is mainly supported by the business sectors. In recent years firms in Asian emerging economies have increased their share of the world's exports and foreign investment. Simultaneously, Asian emerging markets have also attracted businesses and investment from all around the world. Despite euphoria about the promise of these Asian markets, studies have raised doubts about the sustainability of business growth in Asia in the absence of social/economic equality which has worsened during last two decades in this region (Aoyagi and Ganelli, 2015). The implication is that--to be sustainable--business growth ought to be inclusive in its purview, for example by including the Bottom of the Pyramid segment. This ebook attempts to bridge the current divide between business growth and a general lack of social/economic inclusiveness in Asian emerging markets. A fusion of these topics would generate deeper insights into both business as well as social/economic growth in the context of Asian economies.

Notes:

Description based on print version record.

ISBN:

1-83867-868-9