The insight discipline : crafting marketplace understanding that makes a difference / Liam Fahey.

Format:

Book

Author/Creator:

Fahey, Liam, 1951- author.

Series:

AMA leadership series

Language:

English

Subjects (All):

Industrial management--Decision making.

Industrial management.

Insight.

Leadership.

Business enterprises--Data processing.

Business enterprises.

Physical Description:

1 online resource (420 pages).

Edition:

1st ed.

Place of Publication:

Bingley, England : Emerald Publishing Limited, [2020]

Summary:

In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.

Contents:

Intro

Half Title Page

Title Page

Copyright Page

Contents

AMA INTRODUCTION TO BOOK SERIES

BOOK SERIES OVERVIEW

1-The Insight Discipline

Getting to insight

What is Insight?

What Is Insight Content?

Insight into What?

The Insight Funnel

Change Insights

Implication Insights

Business Implications

Intelligence Insights

Insight: A Shift in Understanding

Insight: Data and Analytics are Necessary But Insufficient

Insight Discipline: Deliberations and Methods

Six Insight Factors

Case: CommodityCo

The Importance of Insight: Entrepreneurship and Strategy

Entrepreneurship: The Big Idea

Strategy: Competing for Insight

Desired Attributes of a Change or Implication Insight

Is Your Company Insight-oriented? A Preliminary Assessment

2-The 4I Diamond Framework

Indicators

Indicators and Inferences: Preliminary Observations

Indicators: Trends, Patterns, and Discontinuities

The Role of Indicators

Moving from Data to Indicators

What Change Indicators Are Evident in the Data?

What Indicators Might Be Specific to Previously Determined Categories?

What Topic Categories Emanate from the Data?

Open-ended Search for Change Indicators

Inferences: The Bridge from Indicators to Insights

Inferences: An Overview

Drawn by the Human Mind, Not Software

In a Context

From One or More Indicators

Pertaining to an Object

About Change

An Interpretation

Data and Logic (Reasoning)

Subject to Your Mind's Tendencies

Sequences of Inferences

A Hierarchy of Inferences

Connecting to the Insight Funnel

The 6IFs and Drawing Inferences

Insights: Transitioning from Preliminary Inferences to Change Insights

Analysis Back and Forth

Interpersonal Ebb and Flow.

Integrated Inferences

Domain Insights

Vetting Integrated Inferences and Domain Insights

Competitive Space Insights

New Understandings

The 6IFs

Generic Marketplace Insights

Implications: Value Testing Change Insights

IMPLICATION Insights

Seeing and Thinking

Intent and Decisions

Actions and Feelings

Does Your Analysis Reflect the Insight Discipline?

3-Structuring: Preparing for Insight Work

Structuring: Managing the Early Deliberation and Method

Preparing Your Mind for Structuring

Structuring Insight Work: Where to Focus Attention

New Opportunities

Existing Opportunities

Structuring the Analysis Context: Some Guiding Principles

Scope of Insight Work

Analysis Frame

Focus Shift

Perspective

Context

Imagination

Data

Some Other Structuring Observations

Formal Extensive Methods

Informal, Simple Methods

Linkages to the Insight Funnel

Connecting Trend Lines

Assimilating Data (Patterns)

Small Data

Structuring Insight Work: People Procedures

Structuring and the 6IFs

See

Think

Intend

Decide

Act

Feel

Structuring Errors

Enabling and Enhancing Structuring

Deliberate on the Mind and Data Principles

Assess the State of Structuring in Your Organization

Use the 6IFs to Assess Structuring Readiness

Appoint a Structuring Leader

Identify Structuring Opportunities

Apply the Analysis Context Components

Evolve Some Structuring Ground Rules

Learn from Each Structuring Engagement

Extend Structuring's Reach

A Final Comment

4-Sniffing: Deriving Preliminary Inferences

What is Sniffing?

The Ubiquity of Sniffing

Sniffing: Three Core Acts

An Act of Perception

An Act of Derivation

An Act of Articulation

Guiding Questions: Entities.

Guiding Questions: Trends, Patterns, Discontinuities

Preparing the Mind for Sniffing

Sniffing: Key Steps

Sniffing: The Link to Structuring

Scope

Focus

Sniffing Inferences: Beyond Single Inferences

Inferences: Direct and Indirect

The Importance of Context

The Ubiquity and Importance of Indirect Inferences

Trends

Within Domains

Across Domains

Patterns

Discontinuities

A Range of Inferences

A Sequence of Inferences

Domain to CSIs

Domain to GMIs

CSIs to GMIs

GMIs to Implication Insights

Sniffing and the 6IFs

Sniffing: Role and Importance

Sniffing: Avoiding Some Key Errors

Perception

Derivation

Articulation

Enhancing Your Sniffing Capability

Assess Current State of Sniffing

Deploy the 6IFs

Develop a Sniffing Tutorial

Diagnosis: Are You a Sniffer?

Enhance Personal Sniffing Skills

Avoid Sniffing Errors

Institutionalizing Sniffing in Projects

5-Shaping: Crafting Change Insight

Shaping Change Insights: Deliberations and Methods

Interpersonal Ebb and Flow

Multiple Potential Pathways in Shaping

Preparing the Mind for Shaping: Reasoning

Key Shaping Errors

The 6IFs: Enabling and Driving Shaping

See: Visualize How and Why Inferences Might Connect to Each Other

Think: Reason About New Things and in New Ways

Intend: Create a Shared Shaping (and Business) Purpose

Decide: Establish the Commitment to Complete the Shaping Method

Act: Execute the Analysis Steps

Feel: Create and Leverage Positive Emotions

Ameliorate Negative Emotions

Enhancing Your Organization's Shaping Capability

Develop a Shared Understanding of the Key Shaping Concepts.

Assess Current Analysis Approaches to Shaping Change Insights

Conduct Some Self-assessment

Reflect on the Shaping Errors

Apply the Shaping Steps in a Specific Analysis Project

Manage the Deliberations

Identify Key Learnings

Embed Shaping in Analysis Projects

6-Stipulating: Vouching and Validating Change Insight

Vouching for the Insight

When Vouching Doesn't Occur

When to Apply Vouching

Vouching: Characteristics of Insight Render it Necessary

Preparing the Mind for Vouching

The Vouching Method and Deliberations

State the Tentative Insight

Review and Assess the Insight

Wordsmithing the Insight

Some Wordsmithing Guidelines

Stipulating the Insight: The Final Act

Stipulating and the 6IFs

Influencing the Input Side of Vouching

Assessing the Output of Vouching

Vouching: Don't Take it for Granted

Some Stipulating Errors

Validating Change Insights

The Insight Perspective

Preparing the Mind for Validating

Validating: The Method

Identify Key Indicators

Monitor and Anticipate Change

Step 5: Derive Inferences

Anticipate and Project Change

Step 6: Identify Potential Change Projections

Step 7: Project Change

Amend Insight Content

Step 8: Develop Preliminary Amendments

Step 9: Amend Insight Content

Managing Validating

Validating Errors

Using the 6IFs

Building Validating Capability

7-Implication Insights: The Segue to Business Implications

Understanding Implication Insight

Implication Insight Always Involves a Change in Understanding

Ignore Implication Insights at Your Peril

The Role and Importance of Implication Insights

Implication Insight: Insight into What

Preparing the Mind for Implication Insight Work

Finding a Pathway to Intelligence Insight

Structuring Implication Insights.

Determine Opportunities for Identifying Implication Insights

Applying Analysis Context Components

Frame and Focus: Asking Different Questions

Implication Domains

6IFs

Stretch

Scope: The Business Context

Perspective: Assume Varied Vantage Points

Internal Functions and Positions

External Entities

The Future

Theory

Getting the Right People Involved

Open-ended Analysis

Sniffing Preliminary Implications

The Intent of Sniffing: Possible Implications

Sniffing: The Role of Inferences

CSIs to Implications

CSIs to GMIs to Implication Insight

Managing the Range of Possible Implications

The 6IFs as Enablers of Sniffing Implications

The Need for Imagination

The Output

Shaping Suggested and Tentative Implication Insights

Some Systemic Shaping Errors and Difficulties

Getting to a Set of Suggested Implication Insights

Form a List of Categories

Vetting Suggested Implication Insights

Implication Insight Quality

Scrutiny Test. The scrutiny test aims to assess whether a suggested or even a tentative implication insight holds up in the face of a rigorous critique. It involves posing the following questions:

Explanation Test. A suggested or tentative implication insight provides new understanding for the organization. If you accept that it has a high degree of congruence,241 the question that follows is: what does the implication insight help to explain? Stat

Scope Test. A suggested implication insight may have broad or narrow business implications. The pharma implication insight had consequences for each implication domain: it affected decisions in the strategy, operations, organization, and leadership domain.

Implication Insight Novelty. An implication insight more likely contributes to value generating business implications such as new marketplace opportunity or change in strategy direction or modifications in strategy execution when it meets the novelty test.

Notes:

Description based on print version record.

ISBN:

1-83982-730-0