The Pursuit of Pleasure : Overcoming a Civilizational Challenge / Karlen Ashotovich Dallakyan, Arsen Dallan

Format:

Book

Author/Creator:

Dallan, Arsen, Author.

Dallakyan, Karlen Ashotovich, Author.

Language:

English

Subjects (All):

Psychologie.

pleasure.

behaviorism.

Local Subjects:

Psychologie.

pleasure.

behaviorism.

Physical Description:

1 online resource (174 pages) : illustrations

Edition:

1st ed.

Place of Publication:

Hannover ibidem 2016

Biography/History:

Arsen Dallan is an expert in behavioral marketing, top manager in the banking and insurance industry with more than 10 years of experience. In his time as vice-president of the MSK insurance group, he helped transform MSK into a leading player. This has been achieved through reorganization of all business processes based on the client-centered model adapted to the clients' motivation, needs, and behavior. He is the author of several books, with more than 50 articles published in leading business magazines. Author of and frequent guest of TV programs, leader of professional development workshops and presenter at national business and marketing conferences. Dallan graduated from Russian State Oil University in 2006, majored in oil sector construction economics, and earned his PhD in 2009. Karlen Dallakyan is Professor of philosophy at the State University of Law in Ufa, Russia, Ufa city, and head of the department of philosophy there. He is author of more than 150 academic publications.

Summary:

It is a hard psychological fact that the desire for pleasure is the ultimate factor in most of human decision-making. But as dominant as the pleasure principle has been in the cultural development of mankind, its impact has so far never been fully acknowledged. In the hands of a powerful minority that controls global capital flows, pleasure has been turned into the most profitable item for sale, preying on the consumerist desires it helped to create. Re-evaluating the very notion of 'pleasure' and assessing its often sinister influence on the course of our civilization, The Pursuit of Pleasure unveils how the determinants of human behavior are now in the hands of global marketers whose sole aim is the maximization of profit, not the personal development of their customers. This powerful book shows how the overcoming of the pleasure principle through the management of pleasure can be the foundation of a new humanist culture in which people are conscious and aware of their choices.

Contents:

Intro

CONTENTS

ACKNOWLEDGMENTS

INTRODUCTION

CHAPTER 1. NATURE AND ESSENCE OF THE PLEASURE PHENOMENON

Epicurean School on Pleasure

Stoics and Pleasure

Cynics and Pleasure

Modern Science on Pleasure

CHAPTER 2. PLACE AND ROLE OF PLEASURE IN BEHAVIORAL MARKETING

Decision-Making Process and Role of a Pleasure in It

Evolution and Socio-Creative Differentiation

Pleasure Became a Commodity, and Marketing Enslaved People

The Ultimatum of Pleasure

Can Humans Resolve The Ultimatum of Pleasure

What To Expect If We Succeed

CHAPTER 3. EVOLUTION OF CULTURE AND PLEASURE

Pleasure of the Dionysian culture

Pleasure of the Apollonian culture

Pleasure in the life of a medieval person

Pleasure in the Renaissance era

Pleasure of the Faustian culture of Modern Times

CHAPTER 4. PLEASURE IN THE AGE OF MASS CONSUMPTION

Boring century?

A black hole in the internal space

Boredom for sale

Oil will end, boredom will not

Pleasure in communication

Social networks in the blend pool

Communication as food

Loss of pleasure

To return communication value. To return pleasure

10 friends" experiment

100 phrases" Game

Pleasure in the game

What attracts us so much in games?

The reason of dependence on gambling.

A prophylactic role of games

How not to get into the game dependence

To use games for benefit

Pleasure from information, news

A life in the phone

The body is melting

Temptation of information

Pleasure from news

Marketing and news

Stories and storytelling

Born for gossips

Information ecology

Pleasure from conformity, social concordance

Pleasure from social confirmation

Non-conformism as a mistake

Conformism as a way of survival

Pleasure dualism

Pleasure from being useful. Help cures

A desire to help is in our blood.

Deviation towards the norm

Indulgences: more often, more numerous

To surpass the pleasure from help

Dark side of fault

CHAPTER 5. THE ULTIMATUM OF PLEASURE. CONSUMER CAPITALISM VS HUMANISTIC CULTURE

Knowledge about humans against humans

Easy pleasure became a narcotic

Between pain and pleasure

The Ultimatum: a man or a consumer

CHAPTER 6. HOW TO RISE ABOVE PLEASURE

The sense of pleasure

The pleasure generates desire and stress

Dopamine trace

Exercises from Roberto Assagioli. Desire is at the heart of everything

How to arouse the desire according to R. Assagioli

Exercises to develop willpower by R. Assagioli

Soul gymnastics

Exercises to train the will in everyday life

Physical exercises for training the will

Exercises from Kelly McGonigal

Breath

Five-minute ecological charging

Healthy sleep

Pause of 10 minutes

To take away tomorrow

To draw a future portrait

Not to block, not to blame

Progress

Exercises from Arsen Dallan

Little no's

To control the internal monologue

Me of yesterday"-the chief

The exact schedule

Surround yourself with generators of desires

Other exercises

Meditation

Meals

To tease yourself

Tension of muscles

Intermediate terms

Desire in the service of usefulness

The scheme of moving towards pleasure

Habits are a way to learn to derive new pleasure

How to form habits

Not to allow to be deprived of deliberate pleasure

Fear steals pleasure

Another one's will steals pleasure

Automatisms steal pleasure

Another one's violent will

Absence of sense steals pleasure

To rethink the system of values

CHAPTER 7. TRAPS OF PLEASURE

Where the Unconscious Pleasure Leads to

Pleasure from Suffering

Pleasure from Isolation

Pleasure from Belonging

Pleasure from Domination and Submission.

Pleasure from Escape

Pleasure and Guilt

CHAPTER 8. WHAT WILL HAPPEN WHEN WE RISE ABOVE PLEASURE

Man-God and God-Man

The need for the New Humanism

CONCLUSION.

Notes:

Includes bibliographical references.

ISBN:

3-8382-6950-0

Publisher Number:

9783838269504