The business of choice : how human instinct influences everyone's decision / by Matthew Willcox.

Format:

Book

Author/Creator:

Willcox, Matthew, author.

Language:

English

Subjects (All):

Marketing--Psychological aspects.

Consumer behavior.

Physical Description:

1 online resource (312 pages)

Edition:

Revised and updated edition.

Place of Publication:

Bingley, UK : Emerald Publishing Limited, [2020]

Summary:

In this 2nd edition of award winning The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies, allowing you to use an understanding of how humans naturally decide to make your brand or business a natural choice. The Business of Choice takes you through the story of how instinct affects our decisions, from its roots in our evolutionary history, to technology and artificial intelligence today. You'll discover how human nature affects how people decide, whether they are making choices for grocery shopping, or their retirement investments. The first edition of The Business of Choice was awarded the 2016 Berry - American Marketing Association Book Prize for Best Book in Marketing.

Contents:

Part I The Business, Science, and Nature of Choice

1: The Business of Choice

2: The Ever-Advancing Science of Choice

3: The Natural History of Choice

Part II Getting Practical Today

4: Shortcuts versus Analysis Ignoring is Decisional Bliss

5: Getting Familiar

6: Thanks for Sharing (Whether You Meant to or Not)

7: Now, and the Future Different Places with Different Rules

8: Loss and Ownership

9: Make People Feel Smart, Attractive or Even Lucky

10: Make It Easy For the Mind and the Body

11: Never Be Above Comparison

12: If Content is King, Context is Queen

13: Same and Different; Nature and Nurture

14: The Power of Affirmation and Sparking Joy

Part III Looking Forward

15: Think Differently about Market Research

16: Think Differently about How You Work

17: Choosing without Choosing Artificial Intelligence and Choice

Conclusion

Index.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-83982-070-5