Securing the MRAP : Lessons Learned in Marketing and Military Procurement / James M. Hasik.

Format:

Book

Author/Creator:

Hasik, James M., 1966- author.

Series:

Williams-Ford Texas A&M University military history series ; no. 169.

Williams-Ford Texas A&M University Military History Series, ; Number 169

Language:

English

Subjects (All):

Armored vehicles, Military--United States.

Armored vehicles, Military.

United States.

Physical Description:

xii, 324 pages : illustrations (black and white) ; 23 cm.

Edition:

First edition.

Other Title:

Securing the mine-resistant, ambush-protected

Place of Publication:

College Station : Texas A&M University Press, [2021]

Summary:

"Dwight D. Eisenhower once quipped, "You will not find it difficult to prove that battles, campaigns, and even wars have been won or lost primarily because of logistics." Military acquisition and procurement-that is, how a nation manages investments, technologies, programs, and support-is critical to wartime success or failure. When unexpected battlefield problems arise, how do the government, the military, and industry work together to ensure effective solutions? During the American counterinsurgent campaign in Iraq, the improvised explosive device emerged as a disruptive and devastating threat. As Humvees, and their occupants, were ripped apart by IEDs, it was clear that new solutions had to be found. These solutions already existed but had not been procured, highlighting the need for more effective marketing to the military by industry. The ultimate successful response-the mine-resistant, ambush-protected vehicle, or MRAP-required years of entrepreneurial marketing by the defense industry. In Securing the MRAP: Lessons Learned in Marketing and Military Procurement, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority. Hasik traces the story of the MRAP from the early 1970s to the future of mine-resistant vehicles on the battlefields of tomorrow. An important contribution to the seemingly disparate fields of marketing and defense policy, Securing the MRAP is an eye-opening revelation to defense industrialists, military officers, and government officials who want to understand how to avoid another IED-Humvee debacle"-- Provided by publisher.

Contents:

Machine generated contents note: ch. One Introduction: Disruptive Threat, Disruptive Solution

ch. Two On Military, Political, and Industrial Adaptation

ch. Three On Marketing to the Military

ch. Four Insurgents and Industrialists: 1972-2004

ch. Five Mavericks and Marketers: 2005-2006

ch. Six Politicians and Logisticians: 2007-2008

ch. Seven Solutions and Institutions: 2009-2019

ch. Eight Conclusions: On Defeating the Next Improvised Explosive Device.

Notes:

Includes bibliographical references and index.

Other Format:

Electronic version: Hasik, James M. Securing the MRAP.

ISBN:

1623499429

9781623499426

OCLC:

1157962208