Small among giants : television broadcasting in smaller countries / Gregory Ferrell Lowe & Christian S. Nissen (eds.).

Format:

Book

Contributor:

Lowe, Gregory Ferrell.

Nissen, Christian S.

Language:

English

Subjects (All):

Television broadcasting.

Television broadcasting policy.

Television and politics.

States, Small.

Physical Description:

231 pages : illustrations ; 25 cm

Other Title:

Television broadcasting in smaller countries

Place of Publication:

Göteborg, Sweden : Nordicom, [2011]

Summary:

"Big countries and major markets are often proposed as models for TV broadcasting everywhere. This is evident in the development of European media policies and strategic renewal. It is taken for granted that such offer suitable and desirable models for smaller countries. This book questions that assumption on the basis of empirical research. Does a media market in a country with a few million people and far less GDP have the same opportunities as countries with many times the population or wealth? Does the same logic apply in all cases? The need for clarification is urgent given contemporary trends in ex ante regulation, and aggressive media lobbying that rests on an untested belief that one-size-fits-all. The research and analyses presented in this book confronts the presumption, concluding that in crucial respects one-size policies do not fit all countries anymore than one-size strategies fit all companies. There are important differences in size-related factors that establish limits in how TV broadcasting can be organised and operated. The book will reward close attention by policymakers and strategic managers alike, and makes a timely contribution to scholarship on the topic."--Publisher description.

Contents:

Size matters for TV broadcasting policy

Broadcast economics, challenges of scale, and country size

Sizing up size on TV markets. Why David would lose to Goliath

The socio-cultural context of broadcasting markets

Structure and dynamics. The television broadcasting industry in smaller countries

From sovereignty to liberalisation. Media policy in small European countries

The governance of broadcasters in small countries

Broadcasting for minorities in big and small countries

Big formats, small nations. Does size matter?

Notes:

Includes bibliographical references.

ISBN:

9789186523169

9186523163

OCLC:

712066382