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Factors that determine choice of products market for businesses in the informal sector in Kenya / Evelyne Njuguna and Purity Mugambi.
Lippincott Library HF5415.127 .N58 2019
Available
- Format:
- Book
- Author/Creator:
- Njuguna, Evelyne, author.
- Mugambi, Purity, author.
- Series:
- KIPPRA discussion paper ; no. 224, 2019.
- KIPPRA discussion paper ; no. 224, 2019
- Language:
- English
- Subjects (All):
- Target marketing--Kenya.
- Target marketing.
- Small business marketing--Kenya.
- Small business marketing.
- Kenya.
- Physical Description:
- vii, 42 pages : color illustrations, charts ; 25 cm.
- Place of Publication:
- Nairobi, Kenya : Kenya Institute for Public Policy Research and Analysis, 2019.
- Notes:
- Includes bibliographical references (pages 39-42).
- OCLC:
- 1156445160
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