2 options
Design : a business case : thinking, leading, and managing by design / Brigitte Borja de Mozota, Steinar Valade-Amland ; illustrations, Morten U. Petersen.
- Format:
- Book
- Author/Creator:
- Borja de Mozota, Brigitte, author.
- Valade-Amland, Steinar, author.
- Language:
- English
- Subjects (All):
- Industrial design--Management.
- Industrial design.
- Physical Description:
- 1 online resource (195 pages) : illustrations
- Place of Publication:
- New York, New York : Business Expert Press, [2020]
- Summary:
- Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills-to bridge mind and matter, image and identity . Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design - as we've always known it - is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies. This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.
- Notes:
- Includes index.
- Description based on print version record.
- ISBN:
- 1-952538-27-0
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.