Successful case studies in the Canary Islands' tourism industry / edited by Teresa Aguiar Quintana and Rosa M. Batista Canino.

Format:

Book

Contributor:

Quintana, Teresa Aguiar, editor.

Batista Canino, Rosa M., editor.

Language:

English

Subjects (All):

Tourism--Canary Islands.

Tourism.

Physical Description:

1 online resource (376 pages)

Edition:

1st ed.

Place of Publication:

Newcastle upon Tyne, England : Cambridge Scholars Publishing, 2017.

Summary:

This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make the Canary Islands a successful symbol of integrated tourist supply for a range of customers. Each case study provided here offers particular insights into the way local resources, including physical, environmental, human, and entrepreneurial factors, have been exploited in order to boost tourism. The book can be also serve as a reference tool for those who are thinking about improving their business or starting a new one.

Contents:

Intro

Table of Contents

University Institute of Tourism and Sustainable Economic Development of University of Las Palmas de Gran Canaria

Cajacanarias-Ashotel-Universidad De La Laguna Tourism Chair

Presentation of the Manual on Successful Cases in the Canary Islands Tourism Sector

The Study of Cases as a Research and Teaching Methodology

Case 1

Case 2

Case 3

Case 4

Case 5

Case 6

Case 7

Case 8

Case 9

Case 10

Case 11

Case 12

Case 13

Case 14

Case 15

Case 16

Case 17

Case 18

Case 19

Case 20

Case 21

Case 22

Case 23

Case 24.

Notes:

Includes bibliographical references at the end of each chapters.

Description based on online resource; title from PDF title page (ebrary, viewed October 23, 2017).

Description based on publisher supplied metadata and other sources.

ISBN:

1-5275-0278-3

OCLC:

1005618323