Anthropology & mass communication : media and myth in the new millennium / Mark Allen Peterson.

Format:

Book

Author/Creator:

Peterson, Mark Allen, author.

Series:

Anthropology &.

Anthropology &

Language:

English

Subjects (All):

Mass media and anthropology.

Physical Description:

1 online resource (336 p.)

Place of Publication:

New York : Berghahn Books, [2008]

Language Note:

English

Summary:

Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, o

Contents:

Contents; Acknowledgements; Introduction; Chapter 1: Mass Mediations; Chapter 2: Whatever Happened to the Anthropology of Media?; Chapter 3: Media Texts; Chapter 4: The Power of the Text; Chapter 5: Media as Myth; Chapter 6: The Ethnography of Audiences; Chapter 7: The Ethnography of Media Production; Chapter 8: Cottage Culture Industries; Chapter 9: Mapping the Mediascape; Chapter 10: Mediated Worlds; References; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed April 21, 2014).

ISBN:

9781782381624

1782381627