Making Money, Making Music : History and Core Concepts / David Bruenger.

Format:

Book

Author/Creator:

Bruenger, David, Author.

Language:

English

Subjects (All):

Music trade.

Physical Description:

1 online resource (301 p.)

Edition:

1st ed.

Place of Publication:

Berkeley, CA : University of California Press, [2016]

Language Note:

In English.

Summary:

Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.

Contents:

Front matter

Contents

Introduction

1. Musical Experience as Transaction

2. Transience to Permanence

3. The Rise of Commercial Markets

4. Media Revolutions

5. Convergence and Crossover

6. Massification

7. Scaling and Selling Live Performance

8. Visual Media

9. Artists, Audiences, and Brands

10. Digitization

11. State of the Art

Notes

Bibliography

Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2020)

Other Format:

Online version: Bruenger, David, 1953- author. Making money, making music

ISBN:

9780520966062

0520966066

OCLC:

945586119