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Killing us softly 4 : advertising's image of women.

Penn Library Web Available online

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Format:
Video
Contributor:
Jhally, Sut.
Kilbourne, Jean.
Media Education Foundation.
Language:
English
Subjects (All):
Kilbourne, Jean--Interviews.
Kilbourne, Jean.
Women in advertising.
Sex in advertising.
Body image in women.
Sex role.
Sexism.
Advertising--Psychological aspects.
Advertising.
Genre:
Online media.
Lectures.
Internet videos.
Interviews.
Nonfiction films.
Video recordings.
Physical Description:
1 online resource (45 min.) : sound, color
Other Title:
Advertising's image of women
Killing us softly four
Place of Publication:
Northampton, MA : Media Education Foundation, [2010]
Language Note:
In English, with optional English subtitles.
System Details:
Digital format: System requirements: Adobe Flash or equivalent.
digital
data file
Summary:
In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes -- images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.
Contents:
Introduction
Ads Everywhere
A Constructed Beauty
Objectification
Judged by Looks Alone
Thinness
Dieting
Eating & Morality
Global Impact
Infantilization & Powerlessness
Advertising & Sex
Experienced Virgins
Consumerism & Sexualizing Products
Masculinity
Violence
What to do?
Participant:
With Jean Kilbourne.
Notes:
Sequel to Killing us softly (c1979), Still killing us softly (c1987) and Killing us softly 3 (2000).
Streaming media.
Digital format: Electronic reproduction. Denton, Texas : UNT Media Library, 2008.
ISBN:
1932869441
9781932869446
OCLC:
1053102090
Publisher Number:
897952001311
Access Restriction:
Restricted for use by site license.

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