Profiles of news consumption : platform choices, perceptions of reliability, and partisanship / Michael Pollard, Jennifer Kavanagh.

Format:

Book

Author/Creator:

Pollard, Michael S., author.

Kavanagh, Jennifer, 1981- author.

Contributor:

Rand Corporation.

Language:

English

Subjects (All):

News audiences--United States.

News audiences.

Consumers--United States--Attitudes.

Consumers.

Social media.

United States.

Consumer behavior--United States.

Consumer behavior.

Mass media--United States.

Mass media.

Social media--United States.

Consumers--Attitudes.

Physical Description:

xix, 89 pages : illustrations ; 23 cm

Place of Publication:

Santa Monica, Calif. : RAND Corporation, [2019]

Summary:

In this report, the authors explore novel measures of how U.S. media consumers obtain news. They examine the combinations and relative levels of use of different news delivery platforms (e.g., print, broadcast television, social media, internet), and the relationships between these "news consumption profiles" and (1) consumers' perceptions of the reliability of news overall and of news platforms, (2) consumers' use of perceived reliable platforms, and (3) their willingness to seek out news from differing viewpoints. The study relies on survey data from the nationally representative RAND American Life Panel and further identifies sociodemographic and political partisanship factors associated with news media consumption characteristics. Many people (41 percent) indicated that they believed that news has become less reliable than in the past; a similar number (44 percent) said they believed there has been no change; and 15 percent said they thought news is more reliable now. Perceptions of changes in news reliability were linked to patterns of accessing the news (platforms used and whether people sought out differing viewpoints in news coverage). Broadcast and cable television were perceived by the greatest number of people to be the most-reliable ways to get news. Social media and in-person communication were perceived as the most-reliable sources by the smallest number of respondents. Except for individuals who got most of their news from social media or in-person communication, and for individuals who believe the news to be generally less reliable now than in the past, people generally reported getting news from sources they rated as among the most reliable. Finally, political partisanship was broadly linked to news consumption behaviors: consumption profiles, perceptions of news reliability, and willingness to seek out news from differing viewpoints.

Contents:

Introduction

News Consumption and Attitudes Toward Media: Review of Past Work

News That People Consume: News Consumption Profiles

Discussion

Appendix A: Ranked Data Factor Analysis Procedure

Appendix B: Study Descriptive Statistics

Appendix C: Trust in Institutions and News Consumption.

Notes:

Includes bibliographical references (pages 81-89).

See also RAND/RR-2960-RC, RAND/RR-3050-RC.

ISBN:

1977403433

9781977403438

OCLC:

1138599480