Clever girl finance : the side hustle guide! : build a successful side hustle and increase your income / Bola Sokunbi.

Format:

Book

Author/Creator:

Sokunbi, Bola, 1981- author.

Language:

English

Subjects (All):

Businesswomen.

New business enterprises.

Small business--Management.

Small business.

Physical Description:

1 online resource (211 pages)

Place of Publication:

Hoboken, New Jersey : Wiley, [2021]

Summary:

"Building a side hustle will not only help you increase and diversify your income, but it can accelerate achieving your financial goals . . . if you build it the RIGHT WAY. This book will target women, specifically women of color who are interested in leveraging a side hustle business to increase their income in order to build wealth. It will cover establishing a vision, developing the right mindset, and building the core foundational aspects of what it takes to run a successful business and how to make time, develop the patience, and build a side hustle strategically while minimizing common mistakes. The reader will be guided through each step of building a side hustle and engaged with action steps they can take immediately to start making progress on their vision. Clever Girl Finance: The Side Hustle Guide will also include worksheets (business finance budgets etc.) as digital resources to support the content/take action sections in the book. In this book, you'll learn how to: Build up the confidence, get past your fears, and establish your focus around building the side hustle of your dreams Establish a solid foundation for your business, even if you have no prior experience. Create a solid plan to brand, market and grow a side hustle that you and your customers will love Layout a financial plan for your business and to build long term wealth for yourself Fine tune your business strategy based on the success stories of other successful "clever girl business owners."-- Provided by publisher.

Contents:

Cover

Title Page

Copyright Page

Contents

About the Author

Acknowledgments

It's Time to Make Your Side-Hustle Dreams a Reality!

How to Use This Book

CHAPTER 1 Getting Prepared to Win

Challenging the Fear That Holds You Back

Take Action

Get Prepared to Build a Successful Business

Preparing Your Mindset

Adjusting Your Schedule

Staying Accountable

My Side Hustle Business Story

What Not to Expect from Your Side Hustle

Juggling Your Side Hustle and Your Full-Time Job

Fitting Your Side Hustle into Your Financial Plan

Developing the Personal Characteristics You Need for Success

Meet Camilla Banks

CHAPTER 2 Laying Out Your Business Idea

What's It Gonna Be? Brainstorming Your Business Ideas

How to Intentionally Brainstorm Your Business Ideas

Examples of Business Ideas and Popular Niches

Doing Your Research: Google Is Your Friend

Establishing Your Business Vision and Mission

Crafting Your Business Vision Statement

Crafting Your Mission Statement

Meet Vickii Onabolu

CHAPTER 3 Your Business Plan

Creating a Business Plan That Makes Sense to You

What to Include in Your Business Plan

What Legal Structure Do You Need?

Types of Business Structures

Which Business Structure Is Right for You?

Don't Forget Your Federal Employer Identification Number

Applying for Your EIN

Who Is Your Business for, and Why Should They Buy from You?

How to Get Clear on Your Ideal Customer

Defining Your Products and Services

How to Define What You Are Selling

Value First, Product Second

Assessing Your Competition

How to Assess Your Competition

Meet Tiwa Lawrence.

CHAPTER 4 Building Your Brand and Marketing Your Business

Developing the Look and Feel of Your Brand

The Name of Your Business

Your Business Logo

Colors and Fonts

Putting It All Together

Creating a Marketable Brand Story

How to Craft Your Brand Story

Your Online Presence and Content Strategy

Establishing Your Online Presence

Creating a Content Strategy

Your Marketing Strategy and Leveling Up Your Game

Setting Your Marketing Goals

Marketing Strategies to Achieve Your Goals

Meet Kalyn Johnson Chandler

CHAPTER 5 Business Finances-Let's Talk Money!

Laying Out Your Startup Costs and Operating Expenses

Estimating Your Startup Expenses

Operating Expenses

Categorizing Your Operating Expenses

Your Business Budget: An Essential Part of Your Business Success

Keeping Your Business and Personal Finances Separate

Forecasting Your Business Income

Forecasting Your Business Expenses

Putting Your Business Budget Together

Building Taxes into Your Budget

Analyzing Your Business Finances: Breaking Even, Profit, and Loss

Performing a Break-Even Analysis

Tracking Profits and Loss

Pricing Your Products and Services

Saying No

Money Mistakes to Avoid while Building Wealth with Your Side Hustle

Expensive Mistakes to Avoid with Your Business

Tips to Build Wealth with Your Business

Meet Sahirenys Pierce

CHAPTER 6 In It to Win It!

Leveraging Metrics in Your Business

Financial Metrics

Marketing Metrics

Tools to Track Your Business Metrics

Managing Your Time: Tips and Tools to Help

Creating a Schedule

Tools to Help You Save Time and Money

Tips for Making the Most of Your Time

Take Action.

Who Do You Need on Your Team?

Getting Ready to Expand Your Team

The Value of Business Peers and Mentors

How Do You Find Business Peers and Mentors?

Meet Emilie Aries

CHAPTER 7 Plan for Growth

Staying Consistent and Persevering through Seasons

Prioritizing Self-Care

Meet Ebony Ruffin

In Closing

Index

EULA.

Notes:

Description based on print version record.

Includes index.

ISBN:

9781119771395

1119771390

9781119771388

1119771382

OCLC:

1255224871