Dynamic digital marketing : achieve your digital marketing goals and maximise your profits to grow your business / Dawn McGruer.

Format:

Book

Author/Creator:

McGruer, Dawn, author.

Language:

English

Subjects (All):

Internet marketing.

Success in business.

Selling--Computer network resources.

Selling.

Physical Description:

1 online resource (443 pages)

Place of Publication:

Chichester, West Sussex, England : Wiley, 2020.

Summary:

"Work to live or live to work? On average, we spend a third of our lives at work - 90,000 hours, to be exact - yet many of us still struggle to meet our personal goals and achieve financial success. Not anymore! Now you can turn your passion into profit with insights from thought leader, author, public speaker and award-winning Digital Marketing expert, Dawn McGruer. Dynamic Digital Marketing offers readers the ability to increase their online visibility and presence by using the author's 8 Step AWARD WINNING' digital marketing framework. Digital Marketing is at the hub of any business, and this book aims to help you and your business: Overcome obstacles and challenges related to marketing and online visibility and presence Reach your audience, and attract your target market Generate leads which turn into profitable customers Equip you with all the skills and knowledge you need to navigate the digital marketing age"-- Provided by publisher.

Contents:

The evolution of digital

Dawn of a new era

Your digital journey

Traditional V's digital marketing

The digital skills gap & the maths of selling

Digital marketing pitfalls to avoid

The dynamic digital marketing model

Search - the R.A.P.I.D traffic generator

Social - the proven positioning process

Send - the C.L.E.A.N customer cultivator

Substance - the C.R.E.A.T.I.V.E content communicator

Sell - the ultimate reach & retention radar

Sponsor - the brilliant brand booster

Strategy - the D.Y.N.A.M.I.C digital marketing dynamo

Score - the radical results reaper

Day plan - the digital marketing challenge

The digital challenge

Digital marketing success stories.

Notes:

Description based on print version record.

ISBN:

9781119635895

1119635896

9781119635932

1119635934