Radical Product Thinking : The New Mindset for Innovating Smarter / R. Dutt.

Format:

Book

Author/Creator:

Dutt, R. (Radhika), author.

Language:

English

Subjects (All):

Creative thinking.

Creative thinking--Ability testing.

Strategic planning.

Physical Description:

1 online resource (216 p.)

Edition:

First edition.

Place of Publication:

Oakland, CA : Berrett-Koehler Publishers, Inc., [2021]

Summary:

Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for building visionary, game-changing products.In the last decade, we've learned to harness the power of iteration to innovate faster--we've invested in a fast car, but our ability to set a clear destination and navigate to it hasn't kept up.When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch "product diseases" that often kill innovation.Radical Product Thinking (RPT) gives organizations a repeatable model for building world-changing products. The key? Being vision-driven instead of iteration-led. R. Dutt guides readers through the five elements of the methodology (vision, strategy, prioritization, execution and measurement, and culture) to develop a clear process for translating vision into reality, and turning RPT skills into muscle memory.This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products. The best part? You don't have to be a natural-born visionary to produce extraordinary results.

Notes:

Description based on publisher supplied metadata and other sources.

Description based on print version record.

ISBN:

9781523093335

1523093331