Built to innovate : essential practices to wire innovation into your company's DNA / Ben M. Bensaou, Karl Weber.

Format:

Book

Author/Creator:

Bensaou, M., author.

Weber, Karl, author.

Language:

English

Subjects (All):

Creative ability in business--Management.

Creative ability in business.

Technological innovations--Management.

Technological innovations.

Organizational change.

Physical Description:

1 online resource (192 pages)

Place of Publication:

New York : McGraw Hill Education, [2022]

Summary:

"Drive and leverage continuous innovation to meet the challenges of digital disruption, changing markets, evolving customer needs, and increasingly fierce competition A major question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve? Built to Innovate takes you through the process of answering this critical question and executing it with skill and precision. It explores the nine essential practices of the world's most innovative organizations-including BASF, Starwood Hotels, Domino's Pizza, Bayer, Marvel Studios, Allianz, and Whirlpool-and demonstrates how to leverage them in real and practical ways. You'll learn how to drive innovation in product design and creative use of technology-as well as "in the weeds" business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales. This highly practical guide shows how to: Build your execution and innovation engines Master the innovation perspective Launch the three processes of innovation Engage everyone in innovation Generate ideas from the front lines Empower coaches Create a culture of innovation Catalyze the innovation process Keep the ideas flowing"-- Provided by publisher

Contents:

Introduction: Why a New Book on Innovation? The Innovating Habit: Jumpstarting the Practice of Creativity Execution and Innovating: Twin Engines Powered by Everyone in the Organization The Innovation Perspective: The Supply-Side View Versus the Customer-Side View The Three Processes of Innovation: Creation, Integration, Reframing Anyone, Anytime, Anywhere: Engaging Everyone in Innovation Hands-on Creativity: How to Inspire and Empower Your Company's Frontline Innovators Coaching Innovation: How Midlevel Managers Nurture the Systems That Make Innovating Possible Setting the Agenda: How Senior Leaders Can Focus an Entire Organization on Innovating Igniting the Engine: Creating an I-Team to Jumpstart Innovation Priming the Pump: A Seven-Step Process for Creating Innovative Ideas Keeping the Engine Humming: Nurturing the Habit of Innovation

Notes:

Description based on print version record.

ISBN:

1-260-46270-6

OCLC:

1263875171