Buying into change : mass consumption, dictatorship, and democratization in Franco's Spain, 1939-1982 / Alejandro J. Gómez del Moral.

Format:

Book

Author/Creator:

Gómez del Moral, Alejandro J., author.

Contributor:

JSTOR (Online Service)

Language:

English

Subjects (All):

Consumption (Economics)--Social aspects--Spain--History--20th century.

Consumption (Economics).

Consumption (Economics)--Social aspects.

Consumers.

History.

Spain.

Consumers--Spain--History--20th century.

Democratization--Spain--History--20th century.

Democratization.

Spain--Politics ans governemnt--1939-1975.

Spain--Politics ans governemnt--1975-1982.

Physical Description:

1 online resource (xiii, 363 pages) : illustrations

Place of Publication:

Lincoln : University of Nebraska Press, [2021]

System Details:

text file

Contents:

Introduction

World-Class Stores and (Inter)national Ambassadors: The Department Store and the Formation of a Spanish Mass Consumer Society under the Early Dictatorship, 1939-1957

Imagining a New Señora Consumer: Emerging Mass Consumption, Gendered Consumer Magazines, and the First Rumblings of Boom-Era Cosmopolitanism, 1937-1956

(Super)Marketing Western Modernity: Self-Service, Sociocultural Change, and the Professionalization of Food Retailing during Spain's Miracle Years

"You Can Achieve Anything Nowadays If You Have Good Publicity": The Spanish Advertising Industry and Consumer Media in the International Integration of Late Franco-Era Spain

"On That Day, Borders Did Not Exist": Department Stores and Social Liberalization in Spain, 1960-1975

Epilogue

Notes

Bibliography

Index.

Notes:

Includes bibliographical references and index.

Electronic reproduction. New York Available via World Wide Web.

Description based on print version record.

ISBN:

9781496226327

1496226321

Publisher Number:

40030669333

Access Restriction:

Restricted for use by site license.