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Political campaigning in the U.S. : managing the chaos / David A. Jones.
- Format:
- Book
- Author/Creator:
- Jones, David A. (David Adam), 1965- author.
- Language:
- English
- Subjects (All):
- Campaign management--United States.
- Campaign management.
- Social media--Political aspects.
- Social media.
- Voting research.
- United States.
- Voting research--United States.
- Mass media--Political aspects--United States.
- Mass media.
- Mass media--Political aspects.
- Social media--Political aspects--United States.
- Campaign funds--United States.
- Campaign funds.
- Physical Description:
- 1 online resource (xx, 235 pages) : illustrations (chiefly color)
- Other Title:
- Political campaigning in the United States
- Place of Publication:
- Lanham, Maryland : Rowman & Littlefield, [2021]
- System Details:
- text file
- Contents:
- The electoral landscape
- Targeting, persuasion, and mobilization
- Voter and candidate research
- Earned media
- Paid media
- Social media
- The ground game
- Fundraising.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on February 18, 2021).
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Bruce Alan Miller Book Fund.
- Other Format:
- Print version: Jones, David A. (David Adam), 1965- Political campaigning in the U.S.
- ISBN:
- 9781538115206
- 1538115204
- Publisher Number:
- 99988204198
- Access Restriction:
- Restricted for use by site license.
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