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Strategic marketing for health care organizations : building a customer-driven health system / Philip Kotler, Robert J. Stevens, Joel Shalowitz.
Van Pelt Library RA410.56 .K68 2021
Available
- Format:
- Book
- Author/Creator:
- Kotler, Philip, author.
- Stevens, Robert J. (Robert John), 1955- author.
- Shalowitz, Joel, 1953- author.
- Language:
- English
- Subjects (All):
- Medical care--United States--Marketing.
- Medical care.
- Marketing of Health Services--methods.
- Consumer Behavior.
- Marketing.
- United States.
- Medical Subjects:
- Marketing of Health Services--methods.
- Consumer Behavior.
- United States.
- Physical Description:
- xiv, 402 pages : illustrations ; 24 cm
- Edition:
- Second edition.
- Place of Publication:
- Hoboken, NJ : Jossey-Bass, 2021.
- Summary:
- "Graduate programs in health care administration require content in market analysis, research, and assessment in order to be accredited. There are 72 programs accredited by the primary accrediting organization for health care management, Commission on Accreditation Healthcare Management Education. In addition, there are approximately 40 health care MBA programs accredited by Association to Advance Collegiate Schools of Business and Accreditation Council for Business Schools and Programs, a half-dozen graduate health care programs offered by professional colleges. According to the Bureau of Labor Statistics, "Employment of medical and health services managers is expected to grow 16 percent from 2008 to 2018, faster than the average for all occupations.""-- Provided by publisher.
- Contents:
- Machine generated contents note: One. The Role Of Marketing In Health Care Organizations
- Two. Developing A Strategic Health Care Marketing Plan
- Three. Researching The Health Care Environment
- Four. Consumer Health Care Marketing
- Five. Physician Marketing
- Six. Hospital Marketing
- Seven. Marketing Health Technology
- Eight. Biopharma Marketing
- Nine. Social Cause Marketing In Health Care.
- Notes:
- Includes bibliographical references and index.
- Other Format:
- Online version: Kotler, Philip, Strategic marketing for health care organizations
- ISBN:
- 9781118355831
- 1118355830
- OCLC:
- 1156413333
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