Power play : Tesla, Elon Musk, and the bet of the century / Tim Higgins.

Format:

Book

Author/Creator:

Higgins, Tim (Journalist), author.

Language:

English

Subjects (All):

Musk, Elon.

Tesla Motors.

Electric vehicle industry--United States.

Electric vehicle industry.

Alternative fuel vehicle industry--United States.

Alternative fuel vehicle industry.

Automobile industry and trade--United States.

Automobile industry and trade.

United States.

Genre:

Business.

Business & Economics / Industries -- Automobile Industry.

Physical Description:

xvi, 377 pages ; 25 cm

Edition:

First edition.

Place of Publication:

New York : Doubleday, [2021]

Summary:

"Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the perfect car Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial con artist. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car. When Tesla was founded in the mid 2000s, electric cars were novelties, trotted out and thrown on the scrapheap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. The gas-guzzling car was in need of disruption; the world was ready for Car 2.0. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was faster, sexier, smoother, cleaner than the competition. But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by creditors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had funded largely with his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all: success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future"-- Provided by publisher.

When Tesla was founded in the mid 2000s, electric cars were novelties, trotted out and thrown on the scrapheap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. They pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was faster, sexier, smoother, cleaner than the competition. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by creditors, hobbled by whistleblowers, buoyed by its loyal supporters. Elon Musk himself would often prove Tesla's worst enemy. Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all: success. His book is an exhilarating look at how a team of eccentrics and innovators beat the odds-- and changed the future. -- adapted from jacket

Contents:

Machine generated contents note: pt. I A REALLY EXPENSIVE CAR

1. This Time Could Be Different

2. The Ghost Of Ev1

3. Playing With Fire

4. A Not-So-Secret Plan

5. Mr. Tesla

6. The Man In Black

7. White Whale

8. Eating Glass

pt. II THE BEST CAR

9. Special Forces

10. New Friends & Old Enemies

11. Roadshow

12. Just Like Apple

13. $50 A Share

14. Ultra Hardcore

15. One Dollar

16. A Giant Returns

17. Into The Heart Of Texas

pt. III A CAR FOR EVERYBODY

18. Giga

19. Going Global

20. Barbarians At The Garage

21. Labor Pains

22. Close To S-E-X

23. Changing Course

24. Elon's Inferno

25. Sabotage

26. Twitter Hurricanes

27. The Big Wave

28. Red Tidings.

Notes:

Includes bibliographical references and index.

Other Format:

Online version: Higgins, Tim (Journalist). Power play

ISBN:

9780385545457

0385545452

9781984898241

1984898248

OCLC:

1204343032