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Reinventing Live : The Always-On Future of Events / Denzil Rankine.
- Format:
- Book
- Author/Creator:
- Rankine, Denzil, author.
- Language:
- English
- Subjects (All):
- Meetings--Planning.
- Meetings.
- Business communication.
- Physical Description:
- 1 online resource (176 pages)
- polychrome
- Place of Publication:
- London : Anthem Press, 2020.
- System Details:
- text file
- Contents:
- Cover
- Front Matter
- Half Title
- Title page
- Copyright information
- Contents
- Exhibits
- Chapter 1-10
- Chapter 1 Introductions by the Authors
- Denzil
- Marco
- How to Use This Book
- Acknowledgements
- Chapter 2 Summary
- Chapter 3 Events up to 2020
- Event Formats
- The Events Ecosystem
- The Resilience of Exhibitions
- Profitability
- Investment in the Sector
- Case Study: Clarion Events - value creation
- Professionalization
- Analog World
- Case Study: UBM's Virtual Events Disappointment
- The Effect on Event Technology
- Conclusions
- Chapter 4 Why Events are Changing
- Will Events Be Disintermediated?
- Generational Change
- Mass Digitization
- Questionable Value
- ROI
- Hostages
- Return on time
- Marketing Convergence and Alternatives
- Sustainability
- Forced Choices
- Reduced Barriers to Entry
- Case Study: REMOTE, The Connected Faculty Summit
- Conclusions
- Chapter 5 Alternative Future Models for Events
- Event Tech Is No Longer "Nice to Have"
- Face to Face
- Virtual
- Hybrid
- Approaching New Event Models with a "Beginner's Mind"
- The Power of Content: Back to the Future
- From Platforms to Potential B2B Marketplaces: Opportunities and Challenges for the Events Industry
- Case Study:Informa Markets Fashion and Nuorder Partnership: An All-Year, End-to-End Solution for Customers
- Alternative Options for Building a Digital Platform or Marketplace
- Connecting Modern Buyers and Sellers
- Chapter 6 Event Tech
- Software Is Eating the World. And What about Events?
- It Is Not Love that Unites Us but Fear
- Investor Views
- Virtual Events 2.0
- Understanding Event Tech Categories
- Event Tech Is Augmenting TAM-the Events Industry TAM
- Event Tech Main Categories and Case Studies
- Other categories
- Integration
- The Event Is Over. And Now?
- A Very Fragmented Market
- Chapter 7 The Online-Offline-Online Thesis
- From 3 to 365 Days
- Do We Need to Do This in Person, or Is Online Just Fine?
- Corporate Events Ideas and Models
- Technology Helping Content, Networking, and Commerce at In-Person Events
- Do You Trust Your Event Organizer as a Technology Provider?
- Case Study: Alibaba and UBM Joint Venture
- Chapter 8 How to Navigate in the New World
- Customers
- Strategic plan
- Understanding customers
- Face to Face 2.0
- The New Mindset
- Maybe this is not for everyone?
- Case Study: InsureTech Connect - The Entrepreneurial Launch Playbook
- The Event of the Future
- Case Study: FreightWaves: Outsider Success
- Digital Tools
- Community Catalyst
- Corporate meetings
- The Venue of the Future
- Chapter 9 How to Structure for Success in the New World
- New Skills
- New Operating Model
- Organizational Structure
- Case Study: Totaljobs: Bold or Foolish?
- Working with Event Tech
- Case Study: Management Events
- "Show Me the Money"
- Notes:
- Electronic reproduction. New York Available via World Wide Web.
- Description based upon print version of record.
- Includes bibliographical references and index.
- Event tech.
- Other Format:
- Print version: Rankine, Denzil Reinventing Live : The Always-On Future of Events
- ISBN:
- 9781785276934
- 178527693X
- 9781785276941
- 1785276948
- Publisher Number:
- 40030640867
- Access Restriction:
- Restricted for use by site license.
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