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Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 / Paul Christiansen.
- Format:
- Book
- Author/Creator:
- Christiansen, Paul, author.
- Language:
- English
- Subjects (All):
- Social sciences.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (278 pages)
- Other Title:
- Knowledge Unlatched.
- Place of Publication:
- Amsterdam : Amsterdam University Press, 2017.
- System Details:
- text file
- Summary:
- Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.
- Notes:
- Description based on print version record.
- Local Notes:
- KU Select 2018: HSS Backlist Books
- BiblioBoard internal publisher id: 102578
- ISBN:
- 9789048531677
- Access Restriction:
- Open Access Unrestricted online access
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