Towards Sustainable Innovation : A five step approach to sustainable change / Joachim H. Becker, Sven Pastoors, Ulrich Scholz.

Format:

Book

Author/Creator:

Becker, Joachim H., author.

Pastoors, Sven, 1972- author.

Scholz, Ulrich, Dr., author.

Language:

English

Subjects (All):

Economics.

Genre:

Electronic books.

Physical Description:

1 online resource

Other Title:

Knowledge Unlatched.

Place of Publication:

Baden-Baden : Tectum Wissenschaftsverlag, 2017.

System Details:

text file

Summary:

With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately - they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company's triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced. In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process: -Awareness of a sustainability problem -Identification and Definition of the problem -Ideation and Evaluation of the solutions -Testing and Enrichment of the solutions -Implementation of the solutions and Green Marketing

Notes:

Description based on print version record.

Local Notes:

KU Select 2018: HSS Backlist Books

BiblioBoard internal publisher id: 101866

ISBN:

9783828866553

Access Restriction:

Open Access Unrestricted online access