Hybridity, or the Cultural Logic of Globalization / Marwan M. Kraidy.

Format:

Book

Author/Creator:

Kraidy, Marwan M., 1972- author.

Language:

English

Subjects (All):

Social sciences.

Genre:

Electronic books.

Physical Description:

1 online resource (241 pages)

Other Title:

Knowledge Unlatched.

Place of Publication:

Philadelphia : Temple University Press, 2006.

System Details:

text file

Summary:

The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixtureâ€"called critical transculturalismâ€"which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts.

Contents:

1 Cultural Hybridity and International Communication 1

2 Scenarios of Global Culture 15

3 The Trails and Tales of Hybridity 45

4 Corporate Transculturalism 72

5 The Cultural and Political Economies of Hybrid Media Texts 97

6 Structure, Reception, and Identity: On Arab-Western Dialogism 116

7 Hybridity without Guarantees: Toward Critical Transculturalism 148.

Notes:

Description based on print version record.

Local Notes:

KU Select 2016 Backlist Collection

BiblioBoard internal publisher id: 100304

ISBN:

9781592131433

OCLC:

1028770021

Access Restriction:

Open Access Unrestricted online access