Persuasion in Public Discourse : Cognitive and functional perspectives / Jana Pelclová, Wei-lun Lu. Volume 79.

Format:

Book

Contributor:

Pelclová, Jana, editor.

Lu, Wei-lun (Linguist), editor.

Series:

Discourse approaches to politics, society, and culture

Discourse Approaches to Politics, Society and Culture

Language:

English

Subjects (All):

Language arts.

Genre:

Electronic books.

Physical Description:

1 online resource (1 pages).

Other Title:

Knowledge Unlatched.

Place of Publication:

[Place of publication not identified] : John Benjamins Publishing Company, 2018.

System Details:

text file

Summary:

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

Notes:

Description based on print version record.

Local Notes:

KU Select 2020: HSS Backlist Books

ISBN:

9789027263599

Publisher Number:

https://doi.org/10.1075/dapsac.79

Access Restriction:

Open Access Unrestricted online access