Social media storms : empowering leadership beyond crisis management / Pernille Rydén, Muhammad Ismail Hossain, Efthymia Kottika, and Vatroslav Škare.

Format:

Book

Author/Creator:

Rydén, Pernille, 1969- author.

Hossain, Muhammad Ismail, 1979- author.

Kottika, Efthymia, 1982- author.

Language:

English

Subjects (All):

Social media--Economic aspects.

Social media.

Internet marketing.

Communication in management.

Physical Description:

xii, 159 pages : illustrations (black and white) ; 25 cm

Place of Publication:

Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2022.

Summary:

"This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an innovative way. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient, crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing"-- Provided by publisher.

Notes:

Includes bibliographical references and index.

Other Format:

Online version: Rydén, Pernille, 1969- Social media storms

ISBN:

9780367425302

0367425300

9780367425272

0367425270

OCLC:

1240773312

Publisher Number:

99988047144