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Design elements : understanding the rules and knowing when to break them.
- Format:
- Book
- Author/Creator:
- Samara, Timothy.
- Series:
- Design Elements
- Language:
- English
- Subjects (All):
- Graphic design (Typography).
- Graphic arts.
- Layout (Printing).
- Visual communication.
- Arts graphiques.
- Physical Description:
- 1 online resource (1461 pages)
- Edition:
- 3rd ed.
- Place of Publication:
- Minneapolis : Quarto Publishing Group USA, 2020.
- Summary:
- This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, color application, typography, and imagery to finally how to put it all together.
- Contents:
- What is graphic design?
- Twenty rules for making good design
- Form and Space. Defining visual language
- Attributes of form
- Putting stuff into space
- Compositional strategies
- Color Fundamentals. The identity of color
- Chromatic interaction
- Color logic and systems
- When color means something
- Color in the real world
- Choosing and Using Type. Structure and optics
- Issues related to style
- The mechanics of textsetting
- Type is visual, too
- Type as information
- The World of Imagery. The nature of images
- Media and methods
- Content, concept, context
- Narrative massage
- Putting It All Together. Merging type and image
- Working with grids
- Intuitive arrangement
- Design as a system
- The working process
- Causin' some trouble : Breaking every rule in this book
- Index (By subject)
- Directory of contributors
- About the author and acknowledgments.
- Notes:
- A visual communication manual.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781631598739
- 1631598732
- OCLC:
- 1293249899
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