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Modern political campaigns : how professionalism, technology, and speed have revolutionized elections / Michael D. Cohen.
- Format:
- Book
- Author/Creator:
- Cohen, Michael D., 1970- author.
- Language:
- English
- Subjects (All):
- Political campaigns--United States.
- Political campaigns.
- Campaign management--Technological innovations.
- Campaign management.
- Political campaigns--Technological innovations.
- United States.
- Political campaigns--Technological innovations--United States.
- Campaign management--United States.
- Campaign management--Technological innovations--United States.
- Physical Description:
- 1 online resource (xv, 185 pages)
- Place of Publication:
- Lanham, Maryland : Rowman & Littlefield, [2021]
- System Details:
- text file
- Contents:
- Parties and elections
- Planning and management
- Fundraising
- Independent groups
- Vulnerability and opposition research
- Data and analytics
- Focus groups and polling
- Earned media
- Paid media
- Social media
- Field operations
- The new permanent campaign.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on July 01, 2021).
- Other Format:
- Print version: Cohen, Michael D., 1970- Modern political campaigns
- ISBN:
- 9781538153819
- 1538153815
- Publisher Number:
- 40030605275
- Access Restriction:
- Restricted for use by site license.
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