The evolving landscape of media and communication in Hong Kong / edited by Yu Huang and Yunya Song.

Format:

Book

Contributor:

Huang, Yu, editor.

Song, Yunya, editor.

Language:

English

Subjects (All):

Mass media--China--Hong Kong.

Mass media.

China--Hong Kong.

Physical Description:

1 online resource (ix, 297 pages) : illustrations

Place of Publication:

Kowloon, Hong Kong : City University of Hong Kong Press, [2018]

Summary:

Over the last twenty years Hong Kong society has witnessed dramatic change, and nowhere is this better reflected than in the realm of media and communications. Across the fields of journalism, public relations and advertising, we can see the changing trends in terms of audience consumption and interaction. From technological developments to the shift in audience participation, the expectations and functions of these professions have been greatly altered. While many of these changes are occurring worldwide, within Hong Kong the processes of change have been further complicated by recent social and political events. Through a selection of essays by field experts, this volume explores the evolution of media itself as well as the complex causes underlying these developments. It identifies not only the difficulties and opportunities for media professionals today, but also the evolving role of the audience.

Contents:

Cover

Title Page

Copyright

Advance Praise

Table of Contents

Introduction

Part I: Traditional Media

Chapter 1: The Landscape of Newspapers in Hong Kong

Chapter 2: An Overview of Telecommunications, English Press and Magazines in Hong Kong

Chapter 3: Allies and Foes: The Impact of Technological Convergence and Public Participation on Television Journalism in HK

Chapter 4: The State of the Radio Sector in Hong Kong

Part II: New Media

Chapter 5: The Emergence of Internet Media in Hong Kong

Chapter 6: Social Media in Hong Kong's Changing Ecology of News Production and Consumption

Chapter 7: Social Media Use in Hong Kong

Part III: Media Credibility

Chapter 8: A Report on Public Evaluations of Media Credibility in Hong Kong

Chapter 9: Feel Real, Feel Credible: Animated News and Credibility

Part IV: Public Relations and Advertising

Chapter 10: Public Relations Developments in Hong Kong: Twenty Years after the Handover

Chapter 11: Media Change and the State of the Advertising Industry in Hong Kong

Chapter 12: Contemporary Advertising Industry: Profiling Top Advertisers in Hong Kong

Chapter 13: Creative Professionals' Perceptions of Creativity in Hong Kong

Chapter 14: Attitudes towards Advertising

Chapter 15: Public Complaints against Advertising on Licensed Broadcasting Services in Hong Kong

Part V: Communication &amp

Society

Chapter 16: Media and Populations in Hong Kong

Chapter 17: An Overview of Health Communication Research in Hong Kong

Chapter 18: Post-Democratic and Pre-Democratic Movements: From "Sunflower" in Taiwan to "Umbrella" in Hong Kong

Back Cover.

Notes:

Description based on print version record.

ISBN:

962-937-541-9